Do you have clear vision?

No, I'm not talking about your sight – whether or not you wear glasses or contacts. I'm talking about your product, your invention.

Do you have clear vision… about your product?

I'll bet you answered that question – somewhat indignantly – of course I have clear vision about my invention!

I'm going to test you to see if that is so by asking you to answer three simple questions. Are you ready?

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Question 1: Who Would Buy Your Invention?

This is a very simple clarity question to ask. Did either of these answers immediately pop into your head?

  1. Millions of people would buy it! That's why I invented it!
  2. Every ______ would buy my product. There is nothing out there like it!

Ah… you fell into my trap! You answered vaguely, generically.

Here is a more accurate way to understand this question:

Who, specifically, would buy your invention?

To properly illustrate this and the next 2 questions, I'm going to use a successful As Seen on TV product, the Sock Slider.

Please click on the link and watch the short video (no, I'm not trying to pitch or promote the product!). It just provides a good example.

So, the Sock Slider clearly helps people to easily put on their socks.

I don't need this product and odds are you don't need it either!

So, why has it been very successful?

Because there are millions of people who do need the product – for whom putting on socks is difficult or impossible without help.

Who, specifically would buy the Sock Slider?

  1. People who have serious back injuries that make bending over difficult or painful.
  2. People with a variety of physical disabilities that limit their movement and flexibility.
  3. Elderly people who lack flexibility in their backs or arm strength or reach.

I'm sure there are others, but you can see that there are millions of people – all of whom have specific needs – the Sock Slider can fulfill. 

You must have this degree of clarity about who would buy your product if you want to succeed as an inventor. 

Now to question 2.

Question 2: Why would they buy your invention?

By now, you know I am not looking for a vague or generic answer, but a specific one. 

Consumers don't buy your or any other product simply because it is ‘nice to have.'

They buy products to solve problems that annoy them. Furthermore, if there is a lot of emotion connected to the annoying problem – that can be the foundation for a very successful product. 

So, back to my example of the Sock Slider. Why, specifically will they buy the product?

  1. Because they are painfully exerting themselves now to put on their own socks each day.
  2. Because they must have others help them to put on their socks – and this feels humiliating to them.
  3. Because they feel a loss of independence since they are dependent upon help to put on their socks.

Notice only 1. above is primarily driven by a physical pain.

My dad very much would have loved such a product as 2. and 3. above are perfect descriptions as to exactly how he felt – every time my mom had to help him with his socks. 

You must have a similar degree of clarity for why, specifically, people would buy your product.

Let's go to the final question – #3.

Question 3: What other options do they currently have to solve the problem?

Never assume that your product is so unique that consumers do not have other options – or other products – they can buy or use to solve the problem. They do have other options available to them.

But, hopefully, their current options have a variety of flaws or just don't work very well – whereas your product does!

So, using the Sock Slider product example, what other options do people currently have?

  1. A simple Google search (“products to help me put on my socks”) revealed a variety of other products 
  2. Painfully putting on their own socks each day
  3. Having someone else help them to put on their socks each day.

As you can see, people do have options, but 2. and 3. aren't very good options for most people. 

When you conduct this assessment with your product – looking at other products in the market – human nature is that we are creatures of habit – who very much like to save time or money – or both.

People like inexpensive, simple products, that they can almost automatically know how to use – that are easy for them to use!

Does your product fit into this model? In today's busy world “some assembly required” is a death knell – people simply won't buy products that have any level of inconvenience for them.

Regarding the Sock Slider, it appears to me that it pops together easily – and using it is simple and intuitive for consumers. 

You absolutely must be clear about the other options that consumers have to your product. Also, how easy is your product to use? Is it inexpensive to buy?

Thanks for going through this exercise with me! You now have a lot more clarity about your product.

Stay tuned!

______________________________________________________________________________________

Would you like to finally escape the corporate treadmill? Are you ready to escape the 9 to 5 job trap forever?

If so, grab your copy of – Escape the 9 to 5 Job Trap Forever – PDF now. It is not free – the cost is only $6.95 plus taxes.

Just click on the blue button below to get your copy now.

Would you like to learn how to make money from your invention? Tired of just spending money?

Attend the next FREE live webinar – How to License Your Invention for Royalties.

All you need is your cell phone, laptop or desktop computer to attend this LIVE webinar. Get all your questions answered.

Just click on the orange button below to sign up for the next FREE live webinar – License Your Invention for Royalties.