by abeckley | Aug 13, 2016 | Annoying problems, Benefits are easily demonstrated, DRTV, High profit margin, Invention, Manufacturing in China, Problem-solvers, Sell on TV, Wow factor
The eyes of millions are riveted on their TV sets as the world's top-echelon athletes compete in the summer Olympics in Rio de Janeiro . All the athletes are “going for the gold,” but very few will win gold, silver, or bronze medals. What if, just before...
by abeckley | May 8, 2016 | Critiquing ideas, Disappointments, Invention, Keys to Success, Myth of easy success, resilience, Setbacks, Wow factor
Inventors always are searching for new product ideas; and always seek the elusive secret to inventing success. Spoiler alert: there is not a secret to inventing success. Success comes from practicing a combination of many behaviors consistently over time. I separate...
by abeckley | Feb 19, 2016 | Annoying problems, Benefits are easily demonstrated, Invention, Marketing, Patent strategy, Patents, Problem-solvers, Product success, Wow factor
Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand my product and its...
by abeckley | Aug 1, 2015 | Ideas, Indiegogo, Invention, Keys to Success, Kickstarter, Licensing, Paths for your product, Strategy, Wow factor
In the previous blog Situations and Solutions – Moving Forward, Part I, I described a couple of solutions or paths forward for a person with lots of ideas and no (or very little money). Let's consider a different scenario and potential solutions. Situation: A...
by abeckley | Jul 23, 2015 | Benefits are easily demonstrated, Keys to Success, Licensing, Marketing, Product success, Success rates, TV testing, Web testing, Wow factor
In the previous post I stated: The PedEgg product has earned over $450 in revenues since 2007. It is just one of many DRTV product successes. Below is how the sentence should have been stated: The PedEgg product has earned over $450 million in revenues since 2007. It...
by abeckley | Jul 19, 2015 | Benefits are easily demonstrated, High profit margin, Keys to Success, Licensing, Marketing, Product success, Success rates, Wow factor
Internet-enabled gadgets from laptop computers, to tablets, smart phones and now smart watches give us instantaneous and continual access to news, sports, and content of every ilk imaginable. Who needs TV any more? TV as we know it is dead, right? Wrong! According to...
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