by Alan | Aug 13, 2016 | Annoying problems, Benefits are easily demonstrated, DRTV, High profit margin, Invention, Manufacturing in China, Problem-solvers, Sell on TV, Wow factor
The eyes of millions are riveted on their TV sets as the world's top-echelon athletes compete in the summer Olympics in Rio de Janeiro . All the athletes are “going for the gold,” but very few will win gold, silver, or bronze medals. What if, just before...
by Alan | Feb 19, 2016 | Annoying problems, Benefits are easily demonstrated, Invention, Marketing, Patent strategy, Patents, Problem-solvers, Product success, Wow factor
Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand my product and its...
by Alan | Feb 4, 2016 | Creativity, Focus, Ideas, Innovation, Invention, Marketing, Problem-solvers, Surveys, Why inventors fail, Why inventors succeed
The Gordian Knot is a legend of Phrygian Gordium associated with Alexander the Great. It is often used as a metaphor for an intractable problem (disentangling an “impossible” knot) solved easily by loophole or “thinking outside the box”...
by Alan | Jan 26, 2016 | Annoying problems, DRTV, Invention, Marketing, Problem-solvers
Would you like to invent a hugely successful product? Imagine saying goodbye to your 9 to 5 and hello to “living the life.” Sounds great, doesn't it? But most new innovative products fail. Is there a secret to finding that next big hit? Yes. Solve an...
by Alan | Nov 26, 2015 | American Dream, Big success, Ideas, Keys to Success, Myth of easy success, Paths for your product, Perceived market value, Persistence, Problem-solvers, QVC, Risk versus reward, Shark Tank
In the prior post, The American Dream: Myth and Reality, I discussed two premises regarding the American dream: Premise 1: It should be Easy to Earn a Lucrative Living Premise 2: Those willing to Take Risk and Work very Hard May Achieve Success It turns out that...
by Alan | Sep 15, 2015 | Creativity, Ideas, Innovation, Invention, Keys to Success, Patents, Paths for your product, Problem-solvers, Product success, Strategy, Why inventors succeed
I have observed that engineers, accountants, architects and other professionals who put many long, hard hours not only into their profession, but into continuing educations to maintain their skills in the marketplace. Makes perfect sense: to succeed and advance in...