by Alan | Aug 29, 2016 | Financing an invention, Invention, Invention marketing companies, Lambert & Lambert, Patent strategy
Face it: inventions are cash-eating pigs. Why? Inventing is an extremely risky business venture that is front-loaded with costs and profits, if any, come much later, sometimes never. Your invention is a hungry pig that will happily consume all of your capital and...
by Alan | Aug 13, 2016 | Annoying problems, Benefits are easily demonstrated, DRTV, High profit margin, Invention, Manufacturing in China, Problem-solvers, Sell on TV, Wow factor
The eyes of millions are riveted on their TV sets as the world's top-echelon athletes compete in the summer Olympics in Rio de Janeiro . All the athletes are “going for the gold,” but very few will win gold, silver, or bronze medals. What if, just before...
by Alan | Aug 7, 2016 | American Dream, Big success, Career success, Dealing with rejection, Disappointments, DRTV, Invention, Keys to Success, Licensing, QVC, Sell on TV, Setbacks, TV testing, Web testing
This post is a follow up to Turning No's Into Inventing Success from last week. In that post, I described the most painful no I ever received – from a large wallet manufacturer who had initially been keenly interested in licensing my product. The second defining...