by Alan | Mar 25, 2017 | Attitude, Behaviors of success, Benefits are easily demonstrated, Criticism, Critiquing ideas, Dealing with rejection, Disappointments, DRTV, Invention, Paths for your product, QVC, Sell on TV, Strategy, Turning setbacks into success
For over fourteen years, I made a living, first part-time and now full-time, from creative endeavors, most especially, inventing. It took me a few years to realize that many of foundational values of the corporate world, don't work well at all in the inventing,...
by Alan | Aug 13, 2016 | Annoying problems, Benefits are easily demonstrated, DRTV, High profit margin, Invention, Manufacturing in China, Problem-solvers, Sell on TV, Wow factor
The eyes of millions are riveted on their TV sets as the world's top-echelon athletes compete in the summer Olympics in Rio de Janeiro . All the athletes are “going for the gold,” but very few will win gold, silver, or bronze medals. What if, just before...
by Alan | Jul 24, 2016 | Benefits are easily demonstrated, High profit margin, Invention, Profitability
This post is the third of three key issues that every new inventor should consider. The reality is that your new invention idea: May not really be new May not be patentable May not be commercially viable For this post, we'll focus on the fact that your new...
by Alan | Feb 19, 2016 | Annoying problems, Benefits are easily demonstrated, Invention, Marketing, Patent strategy, Patents, Problem-solvers, Product success, Wow factor
Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand my product and its...
by Alan | Sep 7, 2015 | Benefits are easily demonstrated, Critiquing ideas, Licensing, Patents, Paths for your product, Product success, Profitability, Strategy, Why inventors succeed
IYou've just come up with a brainstorm, a million dollar idea! Why hasn't anyone thought of it before? It is so simple, but everyone will want to buy it! All you have to do is just get it out there and you'll be a millionaire! Ah, if it was only that simple. Do you...
by Alan | Aug 26, 2015 | Benefits are easily demonstrated, Invention, Licensing, Representing your product, Strategy
In the prior post I discussed how you should prepare for licensing before you leave home to present your product. In today's post, the follow up to last week, we'll address tips on effectively presenting your product to a potential licensee: What to bring with you to...